In this interview, MAPFRE Sigorta CEO, Alfredo Muñoz, reveals the main strengths of the company in a strategic market

Alfredo Muñoz, CEO of MAPFRE Sigorta in Turkey, values human capital highly – young, expert and committed – in the team that he leads in the country, which has allowed the company to offer various stakeholders specific insurance solutions and keep growing steadily.

Flexibility, a distribution network that is among the most professional in the country, diversified products and channels, and digital transformation are, in his eyes, the pillars to better responding to customers in the 21st century, with a modern and innovative approach.
The following interview reveals this and other key elements of the challenges ahead for a company with approximately 1,000 employees and offices in more than a dozen cities in a country where economic growth perspectives remain positive.