Companies that make a clear commitment to advanced data processing techniques—such as machine learning, deep learning and text mining—will be able to tap into an invaluable competitive advantage in the digital environment: information.

In this vein, MAPFRE boasts a corporate strategic initiative, Advanced Analytics, which aims to discover new perspectives, make predictions and generate recommendations using data intelligence.

Information could be MAPFRE’s greatest competitive advantage, propelling it to where others cannot reach,” explains Jaime Tamayo, CEO INTERNATIONAL REGION and sponsor of the initiative.

Watch this video to find out how data analysis is contributing to MAPFRE’s transformation: