MAPFRE LATAM North and MAPFRE MEXICO CEO, Jesús Martínez Castellanos, recently took part in the panel Road Accidents: Urban Challenge

Fundación MAPFRE and Milenio united for Zero AccidentsLast August 25 the Zero Accidents forum was held at MILENIO Foros, an event organized by Fundación MAPFRE and the Mexican communications group which among other topics explored how to make cities safer and how to reduce the number of road accidents in Mexico City in particular.

There are 1,091 road traffic deaths per year in this city, and according to a study by Fundación MAPFRE nine out of ten road accidents are avoidable. The Foundation’s Objective Zero program was created in response to this situation and after analyzing several international models. Aimed at raising public awareness about how to prevent accidents, the program focuses on the factors that usually cause them: the failure to use proper safety systems, excessive speed, distractions at the wheel, and the consumption of alcohol, etc.

The journalist Héctor Zamarrón moderated two panels involving several speakers. In the panel entitled Accidentes Viales: el reto urbano de México (Road Accidents: Mexico’s Urban Challenge), Jesús Martínez Castellanos, CEO of the Regional Area and of MAPFRE MEXICO, underscored the importance of implementing comprehensive measures to reduce the number of traffic accident deaths.

Other speakers included Mexico City Mayor Miguel Ángel Mancera and representatives of Telefónica, CESVI, OHL, Ford and the WHO.

For Fundación MAPFRE, the Zero Accidents forum represents significant progress in the conceptualization of road safety education in Mexico and builds on the other social activities it carries out in this country.