• Antonio Huertas tops the ranking of CEOs with good digital identity in Spain, according to the results of the sixth annual digital investment report by financial advisory firm Feelcapital
  • MAPFRE, BBVA and Santander are the companies with the most digital investment in Spain

Feelcapital, the first Spanish robo-advisor, highlights the role of CEOs, which is increasingly influential in the digital positioning of their companies. Antonio Huertas, Chairman and CEO of MAPFRE, has improved his position in the ranking compared to last year and now tops the ranking for managers who invest most in developing their digital profiles.

For the first time in the study’s history, more than half of financial sector managing directors have digital profiles and have more than 140,000 followers (almost 50,000 more than in 2019), thereby extending the scope of influence for chief executives in the digital positioning of their organizations.

The key role played by financial advisory firms in digital investment

The Feelcapital study analyzed the social network accounts, corporate communication strategies and content volumes of digital communication channels (social networks and blogs) for 157 banks, asset managers and financial advisory firms, as well as the degree of involvement of their managing directors in the dissemination of content via their personal profiles.

Among the study’s findings, Feelcapital highlighted the digital strength of financial advisory firms. Their social network followers had doubled, reaching 12.38 million by the end of April.

About Feelcapital

Feelcapital is the first Spanish robo-advisor to analyze the financial profile of its users on a personal basis, optimizing their money in mutual and pension funds. The tool allows investors, regardless of their knowledge, to arrange their fund portfolios with expected returns and investment time horizons.