MAPFRE AM is launching the ‘MAPFRE AM Behavioral Fund’ – a fund that aims to exploit pricing inefficiencies in European equities caused by the behaviour of market participants.

MAPFRE AM has developed a proprietary methodology for identifying opportunities caused by investors reacting to new information in exaggerated or irrational ways. The managers then apply detailed fundamental analysis to determine whether these equities represent attractive long-term investments.

Álvaro Anguita, CEO of MAPFRE AM, explains that Fund managers, Luis García and Michael Morosi, “Have identified a set of circumstances in which certain cognitive biases have a tendency to make stock prices deviate significantly from their intrinsic value, offering a margin of security to invest cost-effectively, and at lower risk, over the long term”.

“Understanding why market participants behave as they do is an important aspect of asset management and a great tool for those that follow a value investment philosophy,” said Luis García.

Advisory Board of the Fund

The Managers’ investment process will be supported by an Advisory Board composed of recognised experts in the field of the behavioural economics. The team is made up of Natalia Cassinello, Professor of Finance of The Universidad Pontificia Comillas (ICADE); Pedro Rey Biel, Professor of Economics at ESADE; Pedro Bermejo, Neurologist at The Puerta de Hierro University Hospital of Madrid and President of the Spanish Association of Neuroeconomics; and, Guillermo Llorente, MAPFRE’s General Director of Security.

Álvaro Anguita said, “We have brought together a great team of committed people who will help us integrate the finances of behaviouralism into our work as value investors “.