MAPFRE’s advisory business has skyrocketed since the end of 2017 and now has more than 12,000 clients
It aims to open five new offices and double the number of agents it has—currently 100 professionals—within two years
MAPFRE Asset Management (MAPFRE AM — also known as MGP or MAPFRE Gestión Patrimonial in Spanish) is the MAPFRE unit that offers financial investment solutions to its clients to make their savings profitable. It has now reached the milestone of one billion euros in open-architecture-advised volume. MAPFRE AM was launched in October 2017, and currently more than 12,100 clients rely on its services.
This rapid growth in assets has occurred simultaneously with the unit’s territorial expansion. MAPFRE AM has more than 100 agents across five offices. The unit began its adventure in Madrid three and a half years ago, and, from there, others were opened in Valencia, Barcelona and, more recently, in Seville and Bilbao. “The growth that the business has experienced demonstrates the rising confidence that our clients place in us. Clients increasingly demand professional advice in times of enormous volatility, such as those experienced throughout the past year as a result of the pandemic,” says Miguel Ángel Segura, General Director of MAPFRE Inversión.
It is therefore particularly fitting that the online event “COVID-19 and its current impact on the economy and markets: key perspectives for investors” was held recently to mark the first anniversary of MAPRE AM’s Seville branch. The event featured a panel discussion with the participation of José Luis Jiménez, MAPFRE’s Group Chief Investment Officer, as well as Francisco Ferraro, President of the Economic Observatory of Andalusia, and José María O’Kean, a Spanish professor of applied economics.
The MAPFRE AM team intends to continue growing and, within the Strategic Plan 2021–2023, they are considering opening five more offices. In addition, they intend to double the number of agents over this period.
MAPFRE AM’s clients have access to a platform offering more than 15,000 mutual funds run by the best asset managers in the world, enabling them to subscribe to, transfer and/or redeem units within an extremely dynamic environment. “We analyze financial needs to meet our clients’ objectives, taking into account their past, present and future circumstances, their assets, their personal and professional situation, their tax rate, their time horizon and their level of risk aversion, always offering independence and objectivity in all our advice,” Segura adds.
In addition to human capital, another of the pillars on which MAPFRE Asset Management is based is technology, with the evolutionary improvement of the open-architecture advisory platform, portfolio construction, including digital signature, market analysis, monitoring of the correct execution of its operations, and the preparation and follow-up of proposals, to close the permanent advisory cycle.