As part of its Senior Management in Leading Companies (ADEL) program, the San Telmo International Institute in Seville analyzes how MAPFRE has adapted to the new environment, while maintaining its principles and without losing its position as a leading company in the markets in which it operates.

Antonio Huertas, chairman and CEO of MAPFRE, shared his thoughts with the students of this program (managers, directors, and CEOs of small and medium enterprises) on how a company like MAPFRE adapts to an increasingly changing reality without losing its essence, and remains grounded in profitable growth while laying the foundations for the company of the future.

“The case of MAPFRE: toward profitable growth” is intended to serve as a model to be emulated by other companies as a way of driving their company forward. The prestigious San Telmo business school has selected a company like MAPFRE because of its role as a leader in its sector and its a unique values –the very same values that have allowed it to grow and expand internationally, and because it has a solid and distinctive corporate structure, with Fundación MAPFRE as its main shareholder.

The changes in the market –with clients who have more and more resources available for comparing both prices and services, and the option of contracting over the Internet– stepped up the company’s omnichannel process, something that students of this case rated very positively.
The issues studied in this case included the creation of new structures to enable decision-making and exploit the opportunities offered by each of the

45 countries in which MAPFRE is present, and the company’s corporate governance.
And all this supported by its people, the valuable asset that has played such an important role in making MAPFRE what it is today. This became clear in the session led by the Chairman and CEO, in which the students highlighted the employees’ pride at being a part of the company.