SuperBrands, an independent international organization, endorses the excellence of brands chosen by consumers. They acknowledge such service criteria as uniqueness, recognition, identification, trust and satisfaction
MAPFRE has been included in the list of Spanish brands acknowledged as SuperBrands in 2016 following an exhaustive analysis of consumer perception as well as professional input from a Panel of Experts. SuperBrands is an independent international organization whose Mark of Distinction endorses the excellence of brands chosen by consumers.
The brands included in the list of SuperBrands Spain 2016, a total of 350, were selected following a market study compiled from over 4,000 surveys conducted nationally. Also, a Panel of Experts assesses brands operating in the domestic market in order to arrive at the final list of brands.
The category of SuperBrands is awarded to “Top of Mind” brands chosen by users due to their visibility, contribution to society, values, quality and own identity. MAPFRE’s inclusion in the list of brands most highly valued by consumers implies acknowledgment based on five criteria: uniqueness, recognition, identification, trust and satisfaction.