- The company plans an extended series of initiatives over the next two weeks to raise awareness of the climate emergency.
- Antonio Huertas: “MAPFRE is participating in COP25 because we are convinced that now is the time to take action and global companies have to play their part.”
- “María’s Children”, a documentary on the reconstruction of Puerto Rico after the catastrophe caused by climate change, will be screened during the event.
MAPFRE will actively participate in the United Nations Climate Change Conference (COP25), which will be held in Madrid from December 2. Over the next two weeks, the company will carry out a series of actions to highlight its commitment to climate change and protection of the environment, in an attempt to educate society at large about the importance of both companies and citizens being aware of their impact and of the need for them to act decisively.
In this context, the documentary “María’s Children”, promoted by MAPFRE, will be released in Spain on Monday, December 2, with the aim of telling the story of how a country, Puerto Rico specifically, rebuilt itself, after being ravaged in 2017 by Hurricane Maria. The film, aimed at the general public and lasting one hour, shows what happened in the country before, during and after the hurricane, and how it has risen once again thanks to the resilience and solidarity of its people.
The film, narrated from the perspective of 10 children, faithfully describes how the natural disaster affected them and what they did to restore some vestige of normality to their lives. The film was recently honored at the Rincón International Film Festival (RIFF), winning both Best Documentary and the Audience Award.
MAPFRE is a decisive agent in helping communities rebuild after a natural disaster strikes. In 2017 alone, the company paid out more than 1.2 billion euros in benefits to its clients in disaster-related claims.
ANTONIO HUERTAS: “IT’S TIME FOR ACTION”
MAPFRE chairman and CEO, Antonio Huertas, will be actively involved in COP25 through his social networks with clear call-to-action messages. Global companies, according to Huertas, have a role to play in this climate commitment. It is not the first time that the company’s most senior executive has spoken out in favor of the fight against climate change and the importance of taking the time to look at what is really happening in order to understand it better and be able to form part of the solution.
Through his Linkedln page, Antonio Huertas highlights the slim margin society has to react and reverse the uncontrolled effects of climate change, which is shifting involvement from the purely personal to the global level. “The real changes that will reverse the terrifying climatic situation can only come about through cooperation, with citizens, businesses and society in general acting jointly on shared values.” All of these reflections are available to read and consider from today, Friday, November 29, at: LinkedIn/Antonio Huertas.
As part of his involvement with COP25, the chairman and CEO of MAPFRE will participate on December 9 in the InsuResilience Global Partnership Forum, where he will analyze the economic impact of climate change, the perspective of insurers as institutional investors and the role of insurance in reconstruction and its complementary function alongside public institutions.
Transport is one of the main causes of global warming and it is essential to ensure that the future of sustainable mobility is safe and environmentally sound.
MAPFRE has also organized a dialog (Wednesday, December 4), under the title of “Road Safety for a Sustainable World”. Jesús Monclús, Director of Accident Prevention and Road Safety at Fundación MAPFRE, will moderate a debate among experts who will analyze the importance of promoting zero emission vehicles and promoting alternative transport solutions, such as e-bikes, electric scooters and shared vehicles. They will also explain the main educational initiatives that Fundación MAPFRE is working on to promote safe, healthy and sustainable mobility. Measures aimed at promoting traffic-restricted areas, improving public transport networks with cleaner fuels (gas or electricity), and decreasing speed limits in city centers to help reduce emissions will also be evaluated.
MAPFRE wishes to communicate its public commitments and the objective of its sustainability strategy to all its stakeholders, especially MAPFRE employees. The aim is to boost employees’ awareness and knowledge of MAPFRE’s commitment through a strategy based on co-creation, so that employee engagement is intensified, to the extent that the company’s sustainability is perceived internally as an individual commitment.
Within this context, MAPFRE will launch an internal communication campaign, in which it wants to involve its 35,000-strong workforce around the world, to share, using the official COP 25 hashtag, #TimeForAction, what they do every day to curb the effects of climate change. This campaign will also be directed at the general public, with contents aimed at raising awareness of the consequences of climate change, reflecting on the most worrying environmental problems and offering guidelines to incorporate minor habit changes into our everyday lives that can help prevent the situation from deteriorating and encourage society to stop destroying the planet.
MAPFRE has been doing things differently for 86 years, with a commitment to society that sets it apart from the rest.
In 2019, the Group approved the Sustainability Plan 2019-2021, which lays out how this commitment is based on three dimensions – environmental, social and governance – and a business strategy that is focused on responsible investment policies and risk selection grounded in the Low Carbon Economy.
MAPFRE has established two extremely important objectives that are key to positioning the company with respect to its commitment to sustainability. The company has publicly announced that all MAPFRE company operations based in Spain and Portugal will be carbon neutral by 2021, which represents a 61 percent reduction in the Group’s current emissions. In addition, it has shortened the time frame within which it aims to be a carbon-neutral company globally to 2030.
The insurer has also committed to cease investing in electricity companies that generate more than 30 percent of revenues from coal-derived energy, and it will no longer insure the construction of new coal-fired power generation plants or coal mines.
To achieve these objectives, MAPFRE has defined several lines of action based on improving the energy efficiency of its facilities, the use of 100 percent renewable energy, the promotion of sustainable mobility and the generation of zero waste, for which the company hopes to achieve Zero Waste Certification in 2021 at its corporate headquarters in Majadahonda. A specific example of this is the fact that in 2018, MAPFRE substituted a total of 1.5 million plastic bottles in Spain and Portugal with reusable glass bottles, thereby avoiding the generation of 25.8 tons of plastic waste and the emission of 104 tons of CO2 into the atmosphere.
MAPFRE is among the 15 Spanish companies that form part of the DJSI World 2018 Sustainability Index.