In his latest work, marketing guru Philip Kotler has endorsed this pioneering comprehensive rewards program for agents and clients

'Recompensas Color MAPFRE', a success story amid the crisis in MexicoMAPFRE MEXICO has been acknowledged as one of the eight main success stories against the crisis in Mexico in the latest work by Philip Kotler, the world’s ultimate authority on marketing. This was achieved through Recompensas Color MAPFRE (MAPFRE Color Rewards), a comprehensive rewards program for agents and clients in Mexico.

The book, entitled Ocho maneras de crecer (8 Ways to Grow), was released on 25 February and presents cases in which companies have been successful in the country despite the crisis.

The Recompensas Color MAPFRE program had already received the Innovation in Partnership award at the 2015 Latin American summit on mass insurance.