Verti is celebrating its anniversary as the country’s second largest direct auto insurance firm, after MAPFRE moved into the German market via the acquisition of Direct Line in 2015.

The insurance company has had two head offices in the country since April 2018, one in Berlin and another in Munich.

A firm commitment to innovation and high-quality customer service are pivotal aspects for the company in the German market.

“The combination of the new brand and the decades of expertise accumulated by the company has positioned us as a dynamic player in the industry. We are driving digitization in both internal processes and our client journeys. For us, digitization is synonymous with growth, and therefore we are constantly seeking out further talent”, said José Ramón Alegre, CEO of Verti Versicherung AG.

In Germany, where the brand’s international expansion outside of Spain first got underway, Verti’s core business is auto insurance. The company has also provided life insurance since August 2017, with said services being rated as “excellent” by the Focus Money ranking. “We have been operating in the life insurance market for less than a year. Having secured such a strong position in so little time truly represents an honor for our product”, added Alegre.

Verti will also play a central role in the Berlin cultural scene: the insurance company has acquired the sponsorship rights to the Mercedes-Benz-Platz event arena, the Verti Music Hall. The inauguration is set to take place in mid-October 2018.

Verti has been the global digital brand of the global insurance company MAPFRE since June 2017, and also operates in Spain, Italy and United States. VERTI, which secured 7 percent premiums growth in Germany during 2017, is set to continue its robust expansion in the digital business, while also taking its initial steps in the life insurance risk market.

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