Located on Mercedes-Benz square, in the Berlin district of Friedrichshain, the new Verti Music Hall will open to the public this Saturday. The venue can accommodate 4,500 people and aims to welcome more than a million visitors annually to the more than one hundred entertainment events and concerts it will host.

Apart from integrating itself into the general Berlin cultural scene, Verti Music Hall also hopes to bring the city of Teltow closer to the capital. The online direct insurer has been based in Teltow,17 kilometers from Berlin, for twenty years, at Rheinstraße 7, and as well as being home to some 480 Verti employees, the area has also become of the main hubs for professionals to live and work.

With this new sponsorship, Verti –in collaboration with the Anschutz Entertainment Group- wants to help enhance people’s social and cultural well-being, bringing a sense of fun and enthusiasm to their lives, aspects that link perfectly with the company’s values.

Verti recognized the benefits of this collaboration clearly and quickly, in that it gives the company the opportunity to position itself more directly with the audience. It will allow interaction with the brand in a unique setting, allowing concertgoers and event attendees to perceive the brand in a more intimate and positive manner, states Verti CEO in Germany, José Ramón Alegre.

Verti is currently the second largest direct automobile insurer in Germany, with more than 800,000 vehicles insured. At the beginning of this year, it opened a new office near Munich that will house 50 employees specializing in customer service, claims and IT.