//MAPFRE targets women in Mexico to raise awareness about insurance prevention

MAPFRE targets women in Mexico to raise awareness about insurance prevention

MAPFRE targets women in Mexico to raise awareness about insurance prevention
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Five entrepreneurs share their experiences to explain the importance of using insurance at Foro Milenio: “Mujer Prevenida Vale por Dos.”

MAPFRE is working to raise awareness of insurance prevention among a determinant group of the population, women. The company has participated yesterday in Mexico in Foro Milenio: Mujer Prevenida Vale por Dos, a meeting with women entrepreneurs, which included presentations by the CEO of MAPFRE in LATAM NORTH and of MAPFRE Mexico, Jesús Martínez Castellanos.

Foro Milenio: Mujer Prevenida Vale por Dos sought to portray the current status of insurance as per the needs and problems of women in this country. Likewise, the first study conducted by MAPFRE called “Las Mujeres y Los Seguros” (Women and Insurance) was presented.

Five Mexican women entrepreneurs from different areas, including two employees of MAPFRE in Mexico, Daniela Becerril and Pilar Rivera, explained the importance of having insurance coverage, both personally and professionally. Likewise, Jesús Martínez explained how the company promotes a culture of insurance prevention among this group.

“MAPFRE Mexico considers it essential to know and understand the needs of Mexican women in terms of social protection, in order to offer custom-made protection schemes that help them develop personally and professionally, as well as to strengthen their empowerment. The results of this study will enable us to develop more and better proposals that offer maximum benefits in assistance coverage,” said Jesús Martínez.

La Mujer y el Seguro (Women and Insurance)

MAPFRE Mexico has also conducted a study on prevention among Mexican women. Through multiple surveys, 543 women shared their opinion about the risks they face, their prevention habits and their use of insurance.

Forty-seven percent said they did not have any insurance policy, mostly young women aged between 18 and 78 years.

The less popular insurance policies among Mexican women are those that protect the consequences of cyber-risks, of situations relating to education, to pets or to personal assets. The situation is better in terms of other more common coverages such as auto, life, health and home insurance, but the figures remain low.

And this result does not match real risks facing the majority of women in the country. The death of a family member is the most important unexpected event in the last decade among this group, followed by job loss (25 percent) and natural disasters (25 percent).

If the question changes to the three most important losses they do not wish to suffer, 76 percent mention physical disability, followed by the death of a family member (71 percent) and being kidnapped (50 percent).

How do women solve these contingencies?

Using their savings and pawning or selling their belongings are the top two solutions. The most important and common impact was the reduction of household expenditure, with around 35 percent of cases.

When they indicate the key actions they would currently consider to resolve an unexpected event, only 32 percent would resort to social insurance and 31 percent to paid insurance.

 

2018-06-26T10:51:25+00:00 26 June 2018|Categories: Corporate News|0 Comments