MAPFRE organizes a global campaign to donate blood over 24 hours in different countries

MAPFRE has rolled out a global initiative that will see employees in the many countries in which the company operates donate blood for a period of 24 hours tomorrow, to mark World Blood Donor Day.

MAPFRE employees in the Philippines will kick off the campaign, which aims to both increase the number of blood donations and raise awareness among employees of the importance of an action that underpins the commitment to society that is shared by all MAPFRE employees.

A little later, MAPFRE’s people in China, India and Taiwan will join the blood drive, followed a few hours afterward by their colleagues across Europe (in Sweden or those in Spain), and so on over the course of 24 hours, with the campaign continuing in America, in Chile, Costa Rica, Dominican Republic, El Salvador, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.

This initiative reinforces the sense of solidarity shared by MAPFRE employees and will help thousands of people in need of blood. Being involved in a traffic accicdent or undergoing surgery can require a blood transfusion, something that is much more commonplace than we may think. As important as it is to donate, it is equally important to be aware of how much such a simple gesture can mean to someone in their moment of need. It could be the difference life and death.